How We Increased Parking Deals Australia’s Google Ads Conversions By 46% Within 6 months
Learn how we increased Parking Deals Australia’s Google Ads conversion volume by 46% without increasing ad spend!
Parking Deals Australia is Australia’s #1 parking deal & discount platform. Within 6 months of partnering with Parking Deals Australia, we achieved the following:
- 46% increase in conversion volume from Google Ads
- 29% increase in the average campaign conversion rate
- 12% reduction in average cost-per-click (CPC)
- 9.5% increase in ad click-through rate (CTR)
- All WITHOUT increasing advertising spend!
These results all started from a simple conversation…
Rylan, Founder of Parking Deals Australia, had been managing the ad campaign to date. Due to increasing time pressures, he needed to partner with an agency that could take care of the campaign. He also wanted to work with an agency that could increase conversion volume and ROI.
Here’s how we increased conversion volume without increasing ad spend:
- Improved keyword targeting by focusing the ad spend on higher-profit earning searches
- Redistributed ad spend based on performance, ensuring optimal return on ad spend (ROAS)
- Rapidly testing new keywords with high-purchase intent to increase conversion volume
- Implemented exact-match ads to keyword search phrases to increase relevancy and CTR
- Predominantly displayed ads for high-converting keywords to increase conversions
- High-rotation of ad headline & description testing to continually increase CTR
- Daily monitoring and allocation of negative keywords to ensure traffic remained highly relevant
How we not only increased conversions but also campaign profitability
Within six months of partnering with us, we increased both the campaign conversion rate and volume. Prioritising profitable conversions help to improve the overall campaign return on investment (ROI). The client also was able to regain his time from managing the ad campaign and direct it towards more high-value activities.