How We Increased Panorama Residence’s Facebook Ads Lead Conversions By 850% Within 6 Months

Discover how we increased Panorama Residence’s Facebook Ads Conversions by 850% while decreasing their Google Ads CPL by 175%.

Panorama Residence is a luxury apartment development nestled in the Gold Coast Hinterland. Within 6 months of partnering with Panorama, we achieved the following results:

  • 850% increase in Facebook Ads lead conversion
  • 176% decrease in Facebook cost-per-lead (CPL)
  • 182% increase in Google Ads conversions
  • 175% decrease in Google Ads cost-per-lead
  • 196% increase in Google Ads click-through-rate (CTR)
  • All without increasing advertising spend!

Here’s what the client had to say...

Jess - Raptis
Jess Mitchell - Marketing Manager at Raptis Property Group

“...If you continue to execute the way that you are then we’ll be clients for life”.

These massive results all started from a small marketing experiment...

Panorama had relied on traditional marketing when it came to promoting new developments. The company wanted to 'test the waters' with a limited Google & Facebook lead generation campaign. The primary goal of the campaign was to attract, engage and convert property buyers and investors.

Here’s how we acheived the results without increasing advertising spend:

  • Google Search Ads Campaign targeting relevant keyword searches with strong buying intent
  • Google Display Remarketing with attention-grabbing animated HTML5 banner advertisements
  • Facebook Ads prioritising in-feed placement with a combination of image and video ads
  • Facebook Remarketing to remain front-of-mind of engaged prospects that had not converted
  • Landing page goal conversion and call-tracking setup and implementation
HTML5 animated display ads allowed us to acheive strong performance across the Google Display Network

How the ad campaign no only smashed its goals but resulted in more profitable sales

Within six months of partnering with us, we were able to establish both Google and Facebook Ads as high-converting lead sources. These leads resulted in more profitable sales as Panorama could deal direct with the property buyer. This resulted in a strong return-on-investment (ROI) when compared to other lead generation channels.

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