Want to know the best ways to understand your target market to inform your digital marketing strategy? There are two ways to extract data from your website to turn it into valuable insights about your users. These script tags come from …
Data & Analytics Articles
Data-Driven Vs. Creative Marketing: What is more beneficial for your business?
Are you more left-brained or right-brained? Deciding between data-driven and creative marketing is a personal preference for each marketer and business. But there are some guidelines for knowing which side to take. Data answers the questions of when, why, and what. Creativity, on the other hand, …
How to Combine Google Analytics, Search Console & Tag Manager Together So You Can Make Better Marketing Decisions
In this article, I’ll walk you through how to take data from Google Analytics, Google Search Console and Google Tag Manager, combine them together so you can make better decisions to grow your company. Google Analytics is a data collection tool …
What is Data Driven Decision Making & How it Can Help You Grow Faster
The data-driven decision-making framework is perhaps the most powerful business hack I’ve ever come across in my entire career. What is data-driven decision making? The term ‘data-driven decision making’ can be defined in many ways. In this article, I’ll be focusing …
What is Google Tag Manager? Trade Secrets & Unconventional Tactics Exposed.
Google Tag Manager is one of the most powerful tools that you can on your website or mobile application. In this article, we’ll define exactly what Google Tag Manager actually is, why you should use it and how to set it …
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