Duplicate Website Content – Do’s & Don’ts

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If you want to improve your website’s search rankings, focus on creating unique, relevant and original website content that provides value to your audience.

By creating content that is relevant to your audience and helps answer their questions and solve their problems, you will be creating content that is rich in searchable keywords. By continuing to do so, your website will continue to move up in the search engine rankings.

Unfortunately, creating content that is unique, relevant and original is hard. SEO marketers and webmasters attempt to cheat their way to improving their website’s search engine rankings by copying and pasting content from other websites.

In some cases, webmasters simply do not realise that by copying and pasting content from other websites and publishing it as their own, they are breaking Google’s quality guidelines.

Google has stated that they will remove websites from search results that contain pages with content copied from other websites.


  • Create content that is unique
  • Create content that is relevant to your audience
  • Create content that solves your audience’s problems


  • Copy content from other websites
  • Create duplicates of pages from your own website
  • Use auto-generated content
  • Create content for the sole purpose of improving rankings
  • Create doorway pages

If your website has been removed from search results, and you think it was due to having duplicate content, follow the steps above to fix this problem. Then, once you have removed all duplicate content and/or replaced them with original content, you can submit your site to Google for reconsideration here.

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Source: Google Websmaster Quality Guidelines – Little or no original content

James Banks

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James is the Co-Founder & CEO at Web3, full-service digital marketing agency that helps businesses & organisations become market leaders online. If you enjoyed this article, check out my other articles here.

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