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What do you want digital marketing to achieve for your business? Serious question! In almost every case, businesses want their digital marketing efforts to produce quantifiable returns. When we talk about returns, we want to see digital marketing activities contributing to business growth outcomes. Not impressions or views but real revenue results. Most digital marketing agencies gear their marketing campaigns to go after the wrong objectives. They talk about how more people seeing your business is the goal of a marketing campaign. What they don’t talk about is how to turn those new viewers into buyers which positively impacts your business’s revenue as a result. Achieving consistent brand awareness with your audience is an important marketing objective that every business should consider as part of their overall marketing strategy. However, achieving both brand awareness and converting that brand awareness into tangible business growth results is a bigger challenge. The reason why it’s a bigger challenge is that it's easy to walk down to the Google or Facebook traffic store and buy more visitors to your website. It’s more challenging to find the right visitor and successfully take that visitor on a journey through your business so they eventually become a customer.

That’s why we not only focus on achieving brand awareness for your business, but we also prioritise the metrics that will directly impact your business’s growth, such as new leads, new revenue, return on advertising spend (ROAS), cost-per-acquisition (CPA) and return on investment (ROI). By focusing our time and resources on improving all of these meaningful metrics and not only a few of them, we continually move the growth needle forward with your business. Most importantly, you get to work with a team of talented digital marketers who is making sure every dollar of your marketing and advertising budget is going towards producing a quantifiable and trackable return for your business.

Most digital marketing agencies provide marketing retainer services. These retainers typically include delivery of a service, however, few deliver meaningful results. Worst of all, these retainers typically lock you into twelve or twenty-four month periods making it hard to get out without getting lawyers involved. At Web3, our performance is our contract. We don’t lock our clients into vague marketing retainers but rather flexible, flat-rate and month-to-month digital marketing services based on the outcomes that you want to achieve.

Business is rarely ever linear. That’s why we keep our service agreements flexible to ensure that we focus our time and resources on whatever activities will produce the best outcomes for your business. This agile approach to digital marketing means you achieve your desired outcomes more efficiently and effectively while not being held hostage by a lock-in contract.

Having the necessary conversations with key stakeholders in your business is an important first step towards achieving a successful outcome from your digital marketing campaign. However, having to go through meeting after meeting and workshop after workshop without having any of the ‘talk’ put to practice ultimately prolongs the time needed to achieve success. That’s why we take both an in-depth and agile approach to developing your digital marketing campaign so we can get your business to market faster without cutting corners or taking silly shortcuts. The reason why we do this is the tactics that contribute towards long-term successful outcomes and positive returns can only start to be deployed once we have enough in-market data from your digital marketing campaign.

Rather than spending months on devising a grandiose strategy where you only actually need 20% of it to achieve your goals, we stage the release of digital marketing campaign strategy over your business calendar. This ‘rolling launch’ of delivering on your digital marketing campaign means we can get to market faster while achieving the results that are going to move the needle in your business forward in a shorter timeframe. Additionally, we use the in-market data from your current digital marketing campaign to refine and improve all future stages of your digital marketing campaign. By taking this approach we can constantly execute the most meaningful, relevant and cutting edge digital marketing tactics for your business at any given time, allowing you to achieve your goals faster.

Some digital marketing agencies ‘parachute’ into your business, do some work and leave faster than they arrived, leaving you clueless on what they actually achieved. Taking this kind of ‘patchwork’ approach to your business’s digital marketing may fix a few short term issues, however, it is only a matter of time before new issues pop up again. This leaves you constantly ‘chasing your tail’ and putting out fires, all while your business’s ability to grow remains stagnant.

That’s why every client that we work with, we consider it as a long-term relationship over years, not months. By aligning your digital marketing strategy with the short, medium and long term objectives of your business means that the steps we take are in sync with achieving your business’s ultimate vision and mission. This approach allows us to continually build on top of the work we produce, maximising its value to deliver for your business the outcomes you want to achieve more efficiently and effectively.

Just as you would consider your accountant a trusted long-term advisor with your business, we best advise your business through the ever-changing landscape of digital marketing throughout its entire lifetime.

Most digital marketing agencies claim they can grow your business. Few can prove it. Since 2013, we’ve partnered with hundreds of businesses across dozens of different industries to deliver game-changing results. At Web3, our mission is to enable your business to achieve market leadership online. To achieve this mission, we’ve assembled the best and brightest minds in digital marketing who can not only claim that they know how to grow businesses with digital marketing but can back it up with actual results.

Choosing the right digital marketing agency for your business is no small decision. Make the wrong decision and you’ll be left out of time and out of pocket. However, making the right decision can be the difference in your business achieving industry leadership online. Don’t take our words for it - let the results we have achieved for our clients do the talking.