Content on your site will do a lot more than simply tell the visitors to your site what that page is about, or about certain products. In fact, having good content on your site is one of SEO’s best practices and could spell the difference between ranking highly on search engines like Google, or being on pages back!
A few years ago, the best way to rank highly on Google was to simply stuff your page content with as many keywords as possible, even if this may mean that your content makes hardly any sense. Thankfully, this is no longer the case.
Businesses are now using other methods to optimize their sites for SEO, taking into consideration, of course, the fact that they actually want their visitors to come back more than once. This is one of the main reasons that content is so important. It is the content on the website that is actually the factor that is attracting the visitors, sometimes more so than the product or service that the company is trying to sell.
If as a business you are unable to produce the high-quality content that you need yourself, then you may need to hire an external company to do the job for you. It is often very much worth the investment.
There are some very important things to take notice of when it comes to writing content. One of the main things to remember is that you want your content to be of the very highest quality possible, therefore free of any annoying typos, spelling or grammar mistakes. This can instantly turn someone away from a site and make a visitor feel as though the company as a whole is not great quality, and makes the question whether the company knows what they are talking about.
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Additionally, the content should be rich in appropriate keywords, while also being engaging and informative. Telling the reader what they need to know about the company and the product that they are trying to sell.
In addition to quality, quantity is also important. This doesn’t mean that the site should be jampacked with as much content as possible, but rather it should be updated regularly with fresh content.
If the content on a site stays the same every time a visitor enters the site, then eventually there will be no reason for them to come back. Not only that but simply the fact of having fresh and engaging content regularly can help to increase your company’s ranking on a search engines.
The opinion differs as to how often a site’s content should be updated, and it greatly depends on the type of site it is. The majority would agree however that about once a week should be enough.
A blog, however, should be updated more often, and consistently. Adding ten posts at once after a week of being quiet is not going to help the situation.
For more tips on content, head to SEO Jury and take a look at their informative infographics full of engaging ideas and tricks, ideal for helping first-time companies get to grips with SEO such as the one below.
Presented by SEOjury.co.uk