More and more business is being conducted on the internet these days, and getting online is easier than ever thanks to mobile technology like smartphones.
It used to be that accessing the internet from your mobile device was a novelty, but today it’s commonplace. In 2015, 85% of young adults in America were smartphone users, and a staggering 97% of people in this group used their smartphone to access the internet on a regular basis.
Clearly, the generation poised to inherit the world relies heavily on mobile technology for getting information and conducting business.
The implication of such a fact is obvious: companies who hope to remain competitive in the future will have to make themselves as mobile friendly as possible.
What does getting mobile-friendly mean today?
At this point, one of the biggest steps a company can take is to optimise its website for mobile use (if it hasn’t already done so). If you’re the designer for such a company, this could mean several things: you might want to tweak your existing mobile site, or construct a brand new mobile-friendly page from scratch.
Since smartphones are evolving extremely quickly, a page from several years ago may no longer be sufficient to keep up with new tools and features that users will expect to be supported.
Here’s an example: since 4K resolution displays and 5G network capabilities are set to become the new normal, mobile devices are going to be able to access a lot more visual content than they were able to in previous years.
This doesn’t mean that users will be accessing desktop pages with their smartphones, though, because studies show that the same people are drawn to different kinds of content depending on how they access the web.
Smartphone users have always been partial to content with plenty of images and short videos, so the fewer restrictions they face in terms of bandwidth and speed, the more you can expect this type of content to thrive.
What happens if I don’t optimize my site for mobile use?
There’s another huge reason that businesses need to have mobile-friendly websites, and that’s Google.
A recent algorithm update imposed major penalties on websites that didn’t match Google’s criteria for mobile- friendliness, causing a drop in rankings for almost half of all non-mobile friendly URLs.
At first, many people dismissed the consequences of “Mobilegeddon” (as it was called), but many quickly realized their mistake when the hard data arrived. The evidence didn’t lie: good mobile design helped businesses, while poor design (or none at all) proved to be detrimental.
With the number of people accessing websites from smartphones, the growing trend in mobile technology to embrace and enhance internet access, and the cost of not having an up-to-date mobile site, your question as a marketer shouldn’t be whether or not to have one.
Rather, you should be asking yourself how you can design the best mobile site possible. You’ll also want to keep an eye out for other articles and sources of information on new mobile trends as time goes by.
Keeping up with new technology means you’ll be the first to acquire the customers who use it.
How is your business adapting to mobile world we live in today? Leave a comment below and let’s start a discussion on all things mobile