The primary objective that we set out to achieve with Coolum Tri Club was to create a simple, straightforward design to inform the public about the club’s services and events in the easiest way possible.
- To inform existing club members the who, what when and where of each training session.
- To engage the public so that they would be motivated to join and
- To provide a clear point of contact so that the public can find out more about the tri club.
By keeping the website focused around a single page of content, the website’s users could consume all the necessary information they needed to quickly make an informed decision to join the club, or to find out more.
This saved a lot of time, money and effort for the club organisers as he did not have to inform each and every club member when the next training session would be. Additionally, the website formed an excellent channel to drive new customers to the club.